Pauline Machraoui
Brand Strategist
& Graphic Designer
Specialising in brand content and storytelling, I help hospitality, food and lifestyle brands turn their identity into memorable experiences.
For the past four years, I have been running my own design studio, developing editorial and visual strategies that strengthen brand awareness and engagement while highlighting what makes each brand unique and building meaningful connections with their audiences.
Today, I’m looking to bring my expertise in content creation and brand strategy to ambitious projects, actively contributing to their growth and visibility.
Experience
With an initial background in marketing and communications, I first completed a degree in Marketing and Business Techniques at IUT Annecy (2014–2016), before pursuing a Bachelor’s and Master’s degree in Luxury Marketing at EIML Paris (2017–2020).
While this path did not naturally lead to graphic design, I have always been fascinated by the power of images and their visual impact.
This passion ultimately led me to pursue design independently, combining bold thinking with a self-taught approach. I brought together my sense of storytelling, marketing expertise and knowledge of the luxury industry to create elegant, impactful visual experiences.
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I completed this degree through a work-study programme, developing strong expertise in the luxury industry, particularly within the hospitality and food sectors.
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This programme gave me a solid understanding of the fundamental principles, economic environment and legal framework of the luxury industry.
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This programme provided me with a broad foundation in business management, marketing, communications and negotiation.
SKILLS
Attention to detail · Storytelling · Aesthetic sensibility
Disruptive thinking · Critical thinking · Insatiable curiosity
Strategic thinking · Adaptability · Collaborative mindset
Brand identity
Art direction & Content
Let’s Connect !
Let’s Connect !
Curious and attentive to the world around me, I often find inspiration in unexpected places. I turn everyday details into ideas that leave a lasting impression.
A mood, a texture or a contrast can be enough to spark an idea. I love capturing the essence of a place, reinterpreting powerful imagery and turning it into relevant, impactful concepts.
Nature keeps me grounded, cities inspire me, and my creativity takes shape somewhere between the two.
If my profile caught your eye, I’d love to hear from you.
Available immediately.
